IBP3 - Manager - Brand Communications (1) ( permanent)
Employment Type: permanent
Location: Lusaka
Closing Date: September 05, 2026
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Job Description
The Brand Communications Manager is responsible for developing and executing communication strategies that strengthen the organisation’s brand, reputation, and public presence. The role ensures consistent messaging across digital platforms, media, campaigns, events, and internal communications.
Key Responsibilities
- Develop and implement the brand and communications strategy.
- Maintain a consistent brand voice, visual identity, and messaging across all channels.
- Plan and manage marketing and communication campaigns.
- Create, edit, and approve content for websites, social media, newsletters, reports, press releases, and promotional materials.
- Manage the organisation’s social media platforms and content calendar.
- Coordinate media relations, interviews, public statements, and press coverage.
- Monitor public perception, media mentions, and brand performance.
- Manage communication during reputational issues or crises.
- Work with designers, agencies, photographers, videographers, and other service providers.
- Support the planning and promotion of events, launches, partnerships, and stakeholder engagements.
- Collaborate with internal departments to identify communication needs and opportunities.
- Manage the communications budget and ensure effective use of resources.
- Prepare regular reports on campaign results, audience engagement, media coverage, and brand growth.
Minimum Qualifications
- Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, Media Studies, or a related field.
- Typically 3–5 years of relevant experience in brand management, communications, marketing, public relations, or digital media.
- Experience developing communication strategies and managing campaigns.
- Strong writing, editing, presentation, and storytelling skills.
- Good understanding of social media, digital marketing, media relations, and brand management.
- Experience coordinating creative teams, agencies, or external service providers.
- Familiarity with content-management, analytics, email-marketing, and design tools is an advantage.
Preferred Qualifications
- Strategic thinking
- Creativity and storytelling
- Excellent written and verbal communication
- Brand awareness and attention to detail
- Project and campaign management
- Stakeholder relationship management
- Leadership and collaboration
- Crisis communication
- Analytical and reporting skills
- Ability to work under pressure and manage competing priorities
Minimum Experience Required
3–5 years of relevant experience in brand management